Tired of big brand markups and the outdated retail model, we set out to create an online-first brand. Through social media our brand and vision grew globally, along with our company.
Today a small team of creatives & go-getters work out of our Israel headquarters to design premium watches, sunglasses, and accessories.
This is a journey we share with over 1,000 customers (and counting) around the world.
What started with a watch, became a movement.